Leadership Approach

The 90-Day Leadership Activation Approach

Understand before acting, align before executing, and measure before scaling. Every leadership transition starts with listening.

Days 1–30

Diagnose

Objective

Listen, map, validate — no changes, only observation.

Activities

  • Pipeline & demand analysis

    Map the current pipeline across pre-sales and post-sales — volume, velocity, and bottlenecks.

  • Capacity modeling

    Assess utilization, skills distribution, and demand-to-capacity alignment.

  • Services-margin audit

    Review P&L at the offering and engagement level to find where margin leaks.

  • Win/loss technical analysis

    Understand whether technical credibility, scope, or alignment shaped outcomes.

  • Stakeholder mapping

    Build a relationship inventory across Sales, Product, Engineering, and CS.

  • Existing-process review

    Document what's documented, what's tribal knowledge, and where gaps exist — without judgment.

Expected output

Executive Diagnostic Briefing — a comprehensive assessment shared with leadership, outlining current state and observed patterns.

Days 31–60

Stabilize

Objective

Align priorities, surface quick improvements — small, reversible changes.

Activities

  • Governance framework

    Lightweight scope, risk, and escalation — building on existing processes.

  • KPI dashboard

    Instrument utilization, margin, CSAT, time-to-value, and pipeline health.

  • Handoff clarification

    Document Sales → Services → Customer Success handoffs without bureaucracy.

  • Margin-leakage resolution

    Address the top 2–3 sources of erosion with targeted interventions.

  • Executive communication rhythm

    Establish reporting cadence for team health, risk, and progress.

  • Team 1:1 deep dives

    Individual conversations on strengths, growth areas, and what's working.

Expected output

Operating Baseline Report — documented KPIs, governance model, and measured outcomes from low-risk interventions.

Days 61–90

Scale

Objective

Build sustainable rhythms, formalize what works.

Activities

  • Delivery playbooks

    Repeatable delivery playbooks for common engagement types.

  • Enablement programs

    Structured onboarding, training, and skills milestones.

  • Forecasting cadence

    Weekly/bi-weekly rhythm with pipeline-aware capacity planning.

  • Executive reporting

    Connect team execution to revenue, margin, retention, and expansion.

  • Cross-functional operating agreements

    Working agreements with Sales, Product, and Engineering — SLAs and feedback loops.

  • 90-day review

    Present outcomes, learnings, and the forward plan to leadership.

Expected output

Strategic Operating Plan — a forward-looking blueprint with KPIs, governance, team structure, and quarterly objectives.

A note on restraint

What does not happen in the first 30 days

  • Farjad does not impose unvalidated reorganizations.

  • Farjad does not replace functioning processes for appearance.

  • Farjad does not establish metrics before understanding the system.

Ready to discuss how this applies to your organization?